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序号
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论文题目
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作者
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期刊
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1
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A coevolutionary theory of the multinational firm
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Anoop Madhoka， Carl Liu
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Journal of International Management
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2
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A framework to update Hofstede's cultural value indices economic dynamics and institutional stability
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Linghui Tang1，Peter E Koveos
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Journal of International Business Studies
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3
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A Stage Model of International Brand Development The perspectives of manufacturers from two newly industrialized economies South Korea and Taiwan
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Julian Ming-Sung Cheng, Charles Blanksonb, Paul C.S. Wuc, Somy S.M. Chen
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Industrial Marketing Management
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4
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An Empirical Study of Leader Ethical Values, Transformational and Transact
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Kevin S. Groves，Michael A. LaRocca
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Journal of Business Ethics
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5
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An exploration of consumer resistance to innovation and its antecedents
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Mirella Kleijnena， Nick Leeb，Martin Wetzelsc
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Journal of Economic Psychology
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6
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Are the Strategic Stars Aligned for Your Corporate Brand？
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Mary Jo Hatch ， Majken Schultz
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7
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Assessing and controlling business risks in China
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Usha C.V. Haley
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Journal of International Management
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8
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Assessing Marketing Risk
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Victor J. Cook, Jr.，John R. Page
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J BUSN RES
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9
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Brand analysis of a US global brand in comparison with domestic brands in Mexico,Korea, and Japan
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Min-Young Lee, Dee Knight, Youn-Kyung Kim
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Journal of Product & Brand Management
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10
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Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe
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Arnold Schuh
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European Journal of Marketing
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11
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Bringing History (Back) into International Business
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Geoffrey Jones, Tarun Khanna
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Journal of International Business Studies,
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12
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CHOICE OF FOREIGN MARKET ENTRY MODE:IMPACT OF OWNERSHIP, LOCATION AND INTERNALIZATION FACTORS
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Sanjeev Agarwal, Sridhar N. Ramaswami
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Journal of International Business Studies
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13
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Competitiveness in a Globalised World: Michael Porter on the Microeconomic Foundations of the Competitiveness of Nations, Regions, and Firms
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Brian Snowdon, George Stonehouse
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Journal of International Business Studie
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14
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Constructive Consumer Choice Processes
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James R. Bettman, Mary Frances Luce, John W. Payne
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Journal of Consumer Research
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15
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Corporate Branding：An Interdisciplinary Literature Review
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16
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Corporate brands：what are they？What of them？
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17
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Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital
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Muhammad Mohtsham Saeed, Faria Arshad
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Database Marketing & Customer Strategy Management
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18
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Corporate social responsibility as a source of employee satisfaction
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Christopher W. Bauman, Linda J. Skitka
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Research in Organizational Behavior
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19
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COUNTRY-OF-ORIGIN 1965-2004: A LITERATURE REVIEW
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Keith Dinnie
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Accepted for Journal of Customer Behaviour
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20
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Cross-Cultural Competence in International Business: Toward a Definition and a Model
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James P. Johnson, Tomasz Lenartowicz, Salvador Apud
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Journal of International Business Studies,
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21
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Culture and International Business: Recent Advances and Their Implications for Future Research
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Kwok Leung, Rabi S. Bhagat, Nancy R. Buchan, Miriam Erez, Cristina B. Gibson
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Journal of International Business Studies
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22
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Developing Entrepreneurial Skills through the Use of Behavioural Simulations
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Stephen S. Stumpf, Roger L.M. Dunbar and Thomas P. Mullen
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Journal of Management Development
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23
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Development of marketing-driven measure of risk perception
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Ranjit Singh, Amalesh Bhowal
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The Journal of Risk Finance
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24
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Discontinuous Innovation and the New Product Development Process
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Robert W. Veryzer, Jr.
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J PROD INNOV MANAG
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25
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DOES IT PAY TO BE REALLY GOOD? ADDRESSING THE SHAPE OF THE RELATIONSHIP BETWEEN SOCIAL AND FINANCIAL PERFORMANCE
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MICHAEL L. BARNETT, ROBERT M. SALOMON
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Strategic Management Journal
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26
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Effects of Country-of-Manufacture and Brand Image on Korean Consumers' Purchase Intention
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27
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ENTREPRENEURIAL COMPETENCIES, MOTIVATION, PERFORMANCE AND REWARDS (Lesson)
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Dr. Jyotsna Sethi, Dr Anand Saxena
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28
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Export Product Strategy Fit and Performance: An Empirical Investigation
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Magnus Hultman, Matthew J. Robson, and Constantine S. Katsikeas
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Journal of International Marketing
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29
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FDI in China: What We Know and What We Need to Study Next
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Chung Ming Lau, Garry D. Bruton
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Academy of Management Perspectives
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30
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Global corporate brand building Guidelines and case studies
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T.C.Melewar, Christopher M.Walker
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Brand Management
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31
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Internal competition - a curse for team performance
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V. Padhrnanabhan
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Richard Ivey School of Business Foundation
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32
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Intrapersonal and Interpersonal Theories of Motivation from an Attributional Perspective
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Bernard Weiner
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Educational Psychology Review
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33
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Intuitionistic Preference Modeling and Interactive Decision Making
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Zeshui Xu
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34
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Leveraging the corporate brand
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35
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Managing co-branding strategies: Global brands into local markets
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Russell Abratt, Patience Motlana
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Business Horizons
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36
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New United Motor Manufacturing, Inc.:Transforming People and Systems(Case)
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37
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Pathways to successful entrepreneurship: Parenting, personality, early entrepreneurial competence, and interests
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Eva Schmitt-Rodermund
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Journal of Vocational Behavior
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38
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Perceived Risk：Further Considerations for the Marketing Discipline
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Robert N. Stone, Kjell Gronhaug
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European Journal of Marketing
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39
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Product Development Strategy, Product Innovation Performance, and the Mediating Role of Knowledge Utilization: Evidence from Subsidiaries in China
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Junfeng Zhang, C. Anthony Di Benedetto, and Scott Hoenig
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Journal of International Marketing
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40
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Recruiting For A Multinational Enterprise In China
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Sarah Preusse, Professor Dr. Diana E.Krause
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Richard Ivey School of Business Foundation
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41
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SAS Institute (Case)
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42
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Standardization vs globalization: a new perspective of brand strategies
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José F. Medina, Mike F. Duffy
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JOURNAL OF PRODUCT & BRAND MANAGEMENT
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43
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Stephen Hymer’s contribution to international business scholarship: an assessment and extension
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John H Dunning, Christos N Pitelis
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Journal of International Business Studies
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44
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The Causal Effect of Corporate Governance on Corporate Social Responsibility
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Hoje Jo • Maretno A. Harjoto
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J Bus Ethics
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45
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The Centennial of Frederick W. Taylor’s The Principles of Scientific Management: A Retrospective Commentary
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Daniel A. Wren
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Journal of Business and Management
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46
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THE DEVELOPMENT OF ENTREPRENEURIAL COMPETENCE IN CROATIAN COMPULSORY EDUCATION – THE TEACHERS’ PERSPECTIVE
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Branislava Baranovic, Marina Stibric
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47
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The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence on Purchase Intention：Evidence From China's Auto Industry
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48
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The GMS: A Broad Conceptualization of Giobai iViariceting Strategy and its Effect on Firm Performance
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Shaoming Zou, S. Tamer Cavusgil
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Journal of Marketing
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49
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The Men's Wearhouse:Growth in a Declining Market (Case)
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50
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The Theory of Planned Behavior
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ICEK AJZEN
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ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
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51
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The theoryofinternationalbusinesspre-Hymer
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Peter J.Buckley
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Journal of World Business
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52
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What Drives Corporate Social Performance? International Evidence from Social, Environmental and Governance Scores
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Ioannis Ioannou, George Serafeim
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Harvard Business School
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53
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When Does International Marketing Standardization Matter to Firm Performance?
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Oliver Schilke, Martin Reimann, and Jacquelyn S. Thomas
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Journal of International Marketing
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54
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When employees fail in Chinese enterprises: attribution, responsibility,and constructive criticism
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Aiqing Zhang , Christine Reyna, Liqun Huang
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The International Journal of Human Resource Management
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55
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安全风险管理标准ISO 31000
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文(澳大利亚risk@workplaces公司 吉姆·怀廷) 译(王光远 宁丙文)
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劳动保护
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56
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公司创业导向、双元能力与组织绩效
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张玉利，李乾文
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管理科学学报
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57
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国外风险管理研究的理论、方法及其进展
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汪忠，黄瑞华
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外国经济与管理
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58
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国外企业伦理学：三十年透视
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吴新文
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国外社会科学
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59
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快速营销反应系统下的整合营销研究———兼论后工业时代的营销理论与方法
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于建原， 李永强
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中国工业经济
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60
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论营销安全
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李蔚
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商业研究
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61
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企业家能力与企业成长:基于中国经验的实证研究
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贺小刚，李新春
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经济研究
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62
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企业营销风险形成机理研究
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张云起，李军
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管理世界
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63
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现代西方企业伦理研究进展
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赵德志
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哲学动态
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