企业管理方向
发布时间:2014-06-05 09:59:13 【 】 浏览:959
摘要:点击论文题目可单篇下载

 

一、学术论文 

序号 论文题目 作者 期刊
1 A coevolutionary theory of the multinational firm Anoop Madhoka Carl Liu Journal of International Management
2 A framework to update Hofstede's cultural value indices economic dynamics and institutional stability Linghui Tang1Peter E Koveos Journal of International Business Studies 
3 A Stage Model of International Brand Development The perspectives of manufacturers from two newly industrialized economies South Korea and Taiwan Julian Ming-Sung Cheng, Charles Blanksonb, Paul C.S. Wuc, Somy S.M. Chen Industrial Marketing Management
4 An Empirical Study of Leader Ethical Values, Transformational and Transact Kevin S. GrovesMichael A. LaRocca Journal of Business Ethics
5 An exploration of consumer resistance to innovation and its antecedents Mirella Kleijnena Nick LeebMartin Wetzelsc Journal of Economic Psychology
6 Are the Strategic Stars Aligned for Your Corporate Brand  Mary Jo Hatch Majken Schultz  
7 Assessing and controlling business risks in China Usha C.V. Haley Journal of International Management
8 Assessing Marketing Risk Victor J. Cook, Jr.John R. Page J BUSN RES
9 Brand analysis of a US global brand in comparison with domestic brands in Mexico,Korea, and Japan Min-Young Lee, Dee Knight, Youn-Kyung Kim Journal of Product & Brand Management
10 Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe Arnold Schuh European Journal of Marketing
11 Bringing History (Back) into International Business Geoffrey Jones, Tarun Khanna Journal of International Business Studies,
12 CHOICE OF FOREIGN MARKET ENTRY MODE:IMPACT OF OWNERSHIP, LOCATION AND INTERNALIZATION FACTORS Sanjeev Agarwal, Sridhar N. Ramaswami Journal of International Business Studies
13 Competitiveness in a Globalised World: Michael Porter on the Microeconomic Foundations of the Competitiveness of Nations, Regions, and Firms Brian Snowdon, George Stonehouse Journal of International Business Studie
14 Constructive Consumer Choice Processes James R. Bettman, Mary Frances Luce, John W. Payne Journal of Consumer Research
15 Corporate BrandingAn Interdisciplinary Literature Review    
16 Corporate brandswhat are theyWhat of them    
17 Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital Muhammad Mohtsham Saeed, Faria Arshad Database Marketing & Customer Strategy Management
18 Corporate social responsibility as a source of employee satisfaction Christopher W. Bauman, Linda J. Skitka  Research in Organizational Behavior
19 COUNTRY-OF-ORIGIN 1965-2004: A LITERATURE REVIEW Keith Dinnie Accepted for Journal of Customer Behaviour
20 Cross-Cultural Competence in International Business: Toward a Definition and a Model James P. Johnson, Tomasz Lenartowicz, Salvador Apud Journal of International Business Studies,
21 Culture and International Business: Recent Advances and Their Implications for Future Research Kwok Leung, Rabi S. Bhagat, Nancy R. Buchan, Miriam Erez, Cristina B. Gibson Journal of International Business Studies
22 Developing Entrepreneurial Skills through the Use of Behavioural Simulations Stephen S. Stumpf, Roger L.M. Dunbar and Thomas P. Mullen Journal of Management Development
23 Development of marketing-driven measure of risk perception Ranjit Singh, Amalesh Bhowal The Journal of Risk Finance
24 Discontinuous Innovation and the New Product Development Process Robert W. Veryzer, Jr. J PROD INNOV MANAG
25 DOES IT PAY TO BE REALLY GOOD? ADDRESSING THE SHAPE OF THE RELATIONSHIP BETWEEN SOCIAL AND FINANCIAL PERFORMANCE MICHAEL L. BARNETT, ROBERT M. SALOMON Strategic Management Journal
26 Effects of Country-of-Manufacture and Brand Image on Korean Consumers' Purchase Intention    
27 ENTREPRENEURIAL COMPETENCIES, MOTIVATION, PERFORMANCE AND REWARDS (Lesson) Dr. Jyotsna Sethi, Dr Anand Saxena  
28 Export Product Strategy Fit and Performance: An Empirical Investigation Magnus Hultman, Matthew J. Robson, and Constantine S. Katsikeas Journal of International Marketing
29 FDI in China: What We Know and What We Need to Study Next Chung Ming Lau, Garry D. Bruton Academy of Management Perspectives
30 Global corporate brand building Guidelines and case studies T.C.Melewar, Christopher M.Walker Brand Management
31 Internal competition - a curse for team performance V. Padhrnanabhan Richard Ivey School of Business Foundation
32 Intrapersonal and Interpersonal Theories of  Motivation from an Attributional Perspective Bernard Weiner Educational Psychology Review
33 Intuitionistic Preference Modeling and Interactive Decision Making Zeshui Xu  
34 Leveraging the corporate brand    
35 Managing co-branding strategies: Global brands into local markets Russell Abratt, Patience Motlana Business Horizons
36 New United Motor Manufacturing, Inc.:Transforming People and Systems(Case)    
37 Pathways to successful entrepreneurship: Parenting, personality, early entrepreneurial competence, and interests Eva Schmitt-Rodermund Journal of Vocational Behavior
38 Perceived RiskFurther Considerations for the Marketing Discipline Robert N. Stone, Kjell Gronhaug European Journal of Marketing
39 Product Development Strategy, Product Innovation Performance, and the Mediating Role of Knowledge Utilization: Evidence from Subsidiaries in China Junfeng Zhang, C. Anthony Di Benedetto, and Scott Hoenig Journal of International Marketing
40 Recruiting For A Multinational Enterprise In China Sarah Preusse, Professor Dr. Diana E.Krause Richard Ivey School of Business Foundation
41 SAS Institute (Case)    
42 Standardization vs globalization: a new perspective of brand strategies José F. Medina, Mike F. Duffy JOURNAL OF PRODUCT & BRAND MANAGEMENT
43 Stephen Hymer’s contribution to international business scholarship: an assessment and extension John H Dunning,  Christos N Pitelis Journal of International Business Studies
44 The Causal Effect of Corporate Governance on Corporate Social Responsibility Hoje Jo • Maretno A. Harjoto J Bus Ethics
45 The Centennial of Frederick W. Taylor’s The Principles of Scientific Management: A Retrospective Commentary Daniel A. Wren Journal of Business and Management
46 THE DEVELOPMENT OF ENTREPRENEURIAL COMPETENCE IN CROATIAN COMPULSORY EDUCATION – THE TEACHERS’ PERSPECTIVE Branislava Baranovic, Marina Stibric  
47 The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence on Purchase IntentionEvidence From China's Auto Industry    
48 The GMS: A Broad Conceptualization of Giobai iViariceting Strategy and its Effect on Firm Performance Shaoming Zou,  S. Tamer Cavusgil Journal of Marketing
49 The Men's Wearhouse:Growth in a Declining Market (Case)    
50 The Theory of Planned Behavior ICEK AJZEN ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
51 The theoryofinternationalbusinesspre-Hymer Peter J.Buckley Journal of World Business
52 What Drives Corporate Social Performance? International Evidence from Social, Environmental and Governance Scores Ioannis Ioannou, George Serafeim Harvard Business School
53 When Does International Marketing Standardization Matter to Firm Performance? Oliver Schilke, Martin Reimann, and Jacquelyn S. Thomas Journal of International Marketing
54 When employees fail in Chinese enterprises: attribution, responsibility,and constructive criticism Aiqing Zhang , Christine Reyna, Liqun Huang  The International Journal of Human Resource Management
55 安全风险管理标准ISO 31000 文(澳大利亚risk@workplaces公司 吉姆·怀廷) 译(王光远 宁丙文) 劳动保护
56 公司创业导向、双元能力与组织绩效 张玉利,李乾文 管理科学学报
57 国外风险管理研究的理论、方法及其进展 汪忠,黄瑞华 外国经济与管理
58 国外企业伦理学:三十年透视 吴新文 国外社会科学
59 快速营销反应系统下的整合营销研究———兼论后工业时代的营销理论与方法 于建原, 李永强 中国工业经济
60 论营销安全 李蔚 商业研究
61 企业家能力与企业成长:基于中国经验的实证研究 贺小刚,李新春 经济研究
62 企业营销风险形成机理研究 张云起,李军 管理世界
63 现代西方企业伦理研究进展 赵德志 哲学动态

 

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